🦦 LIVE PUBLIC DEMO
$5 a day. More on red days. Never stop.
Meet Mags. She's a retired school bus driver with $500 and a plan. Every morning at 9:31 ET she buys $5 of VOO. On red days she buys more. She never sells. We track every dollar publicly so you can follow along and start your own challenge.
START YOUR OWN $5 CHALLENGE → // Free · No account number ever asked| Date | Amount | VOO Price | Shares | Total |
|---|---|---|---|---|
| // Loading purchase history… | ||||
The $5 Challenge is a free idea, not a product we sell. You don't need us. You don't need an account. You just need a brokerage that will buy $5 of an ETF every morning and a habit of never selling.
We'll track our paper account (Mags) here publicly. You track yours in your own broker. Sign up so we can email you the rules, the weekly check-in, and the Makeup Class when it goes live.
The Makeup Class is where we teach the rules — for free, in plain language. Coming soon.
Any broker that supports fractional shares and recurring purchases works. The four below all let you buy as little as $5 of VOO at a time and schedule it to repeat. Pick one. Set up a recurring purchase. Forget about it.
Vanguard — VOO's home. Fractional ETF shares, recurring buys, no commissions. The most direct route to the fund.
Fidelity — Fractional shares, no commissions, recurring buys. Strong mobile app.
SoFi — Mobile-first, fractional, simple recurring buys. Easiest for first-time investors.
Webull — Fractional shares, no commissions, recurring buys. Trader-friendly UI if you want more data.
// We don't get paid by anyone. These are picks because they work for a $5/day habit, not because we have a deal.